A trademark is a unique sign, word, or phrase that sets a company’s product or service apart from its rivals. This can be seen in well-known brands like KFC, catchphrases like “connecting people” from Nokia, and icons like the puma. Trademarks are important resources as they help customers recognise and rely on businesses, while also safeguarding against unauthorised use. https://www.kanakkupillai.com/learn/can-you-trademark-a-name-already-in-use-in-the-uk/