- Supplying ‘high-quality’ benefits => presenting benefits that can match the user’s intent far more intently. To the downside, Should the informational good thing about the rich snippet satisfies the user's lookup question, it would do away with the need to click by way of for even further engagement. Check https://socialnetworkadsinfo.com/story19792865/5-essential-elements-for-json-schema-custom-validation-message